Business

Bachelor of Arts | Bachelor of Science
Business Administration | Fashion Marketing and Merchandising | Hospitality and Tourism Management | Sports Management

Overview

The Business Program is committed to preparing students for careers in business, government, and industry and to provide them with strong fundamentals that would allow them to pursue graduate studies. In the Business Program, students receive exceptional training in business and leadership, combined with a broad liberal arts education. This valuable combination places our business graduates very marketable.

The Business program offers a Bachelor of Arts degree in Business with concentration in Business Administration, Fashion Marketing and Merchandising, Hospitality and Tourism management, and Sports Management and a Bachelor of Science degree in Business Administration. Students pursuing the B.S. in Business Administration can also complete a “4 + 1” program to earn both B.S. in Business Administration and a Master in Business Administration in five years.

Our faculty members are skilled experts in areas such as management, accounting, marketing, economics, small business, international business, and information systems. A dedicated Advisory Board consisting of business leaders provides guidance to the program. Our classes routinely feature guest business lecturers who are CEOs, corporate officers, and presidents of regional, national, and international firms.

Highlights

Graduates from the business program have secured positions in Fortune 500 companies and major industries, as well as federal, state, and local governments. Many business graduates go on to pursue their Masters degrees at some of the nation’s finest business schools, a task made easier by the training and education gained during their undergraduate years at Columbia College.Our students benefit from the B.E.A. Club, a student organization that brings students together for business education and social activities. Students also benefit from the Institute for Leadership and Professional Excellence at Columbia College, a nationally-recognized program noted for its innovative approach to the promotion of leadership skills in young women.

Our strengths include:

  • Focus on individual student learning
  • Dedicated faculty
  • Cross-cultural interaction between faculty and students
  • Experiential learning through internship placements, classroom exercises, and site visits.

B.A. in Business

Major Courses (31 semester hours):

  • BUS 202 Principles of Management (3 s.h.)
  • BUS 203 Principles of Marketing (3 s.h.)
  • BUS 224 Accounting Fundamentals  (3 s.h.)
  • BUS 311 Business Law and Ethics (3 s.h.)
  • BUS 350 Computer Applications in Business (3 s.h.)
  • BUS 324 Business Financing (3 s.h.)
  • BUS 455 Business Research (3 s.h.)
  • BUS 470I Internship in Business (4 s.h.)
  • ECON 224 Survey of Economics (3 s.h.)
  • GB 205 Business Negotiation (3 s.h.)

Specified Electives

(These courses may be used to satisfy general education requirements, or requirements for a minor or a second major.)

  • MATH 140 Elementary Statistics (3 s.h.)

Choose one concentration (15 semester hours):

Business Administration Concentration (15 semester hours):

Students will choose 15 semester hours of Business or Global Business courses numbered 300 or higher.

Fashion Marketing and Merchandising Concentration (15 semester hours):

  • BUS 245 Introduction to Fashion Merchandising (3 s.h.)
  • BUS 443 Consumer Behavior (3 s.h.)
  • BUS 345 Retail Sales Promotion (3 s.h.)
  • BUS 440 Supply Chain Management (3 s.h.)
  • BUS 445 Textiles, Colors and Blends (3 s.h.)

Fashion marketing and merchandising is a broad industry that requires a strong sense of style and trends in addition to business training. Fashion merchandising is a blend of fashion sense and business expertise. Staying ahead of the fashion curve is a feat involving both art and commerce. Strategy and marketing experience are an integral part of fashion merchandising.  Students learn about industry trends, marketing, event planning and product development. Fashion merchandising students choose careers in a management role or working with major apparel manufacturers and designers. Others may choose to own and operate a boutique of their own. Students will develop an understanding of consumers’ wants and needs and knowledge of current fashion trends as well as the ability to forecast future trends.  Students will also develop an understanding of colors, patterns in fabrics and the psychology and behavior of consumers.

Hospitality and Tourism Management Concentration (15 semester hours):

  • BUS 252 Introduction to Hospitality and Tourism (3 s.h.)
  • BUS 450 Food and Beverage Management (3 s.h.)
  • BUS 452 Convention and Event Management (3 s.h.)
  • BUS 440 Supply Chain Management (3 s.h.)
  • LA 2213 (3 s.h.)

The hospitality and tourism industry continues to grow and the employment outlook remains positive.  Education, leadership skills, and experience are now sought after requirements for many of the current positions available within this dynamic industry. The Hospitality and Tourism Management concentration prepares students to stand out as job candidates by equipping them with leadership skills, management perspectives, academic training, and real-world experience, all providing an excellent foundation for those interested in pursuing careers within this area.  In addition to combining core business courses with hospitality and tourism courses, students also graduate from this program with numerous industry certifications earned within their classes. Students will learn from both academic and industry viewpoints which will best prepare them for employment within the large variety and evolving showcase of positions within this exciting field.

Sports Management Concentration (15 semester hours):

  • BUS 215 Introduction to Sports Management (3 s.h.)
  • BUS 315 Events and Facility Management (3 s.h.)
  • BUS 415 Special Topics in Sports Management (3 s.h.)
  • PUBH 261 Personal Health and Wellness (3 s.h.)
  • WRIT 260 Introduction to Public Relations (3 s.h.)

The concentration in sports management prepares students for exciting careers in the multibillion-dollar international business of sports. They are equipped with the professional expertise necessary to lead and to promote sports organizations, develop and manage arenas and stadiums, and produce major sporting and entertainment events.  As it continues to expand, the sport industry provides opportunities in many different areas, such as business, facility and event management, marketing and promotion, field research and more.

B.S. in Business Administration

Major Courses (31 semester hours):

  • BUS 202 Principles of Management (3 s.h.)
  • BUS 203 Principles of Marketing (3 s.h.)
  • BUS 261 Principles of Accounting I (3 s.h.)
  • BUS 262 Principles of Accounting II (3 s.h.)
  • BUS 311 Business Law and Ethics (3 s.h.)
  • BUS 350 Computer Applications in Business (3 s.h.)
  • BUS 371 Business Finance (3 s.h.)
  • BUS 455 Research Methods in Business (3 s.h.)
  • BUS 470I Internship in Business (4 s.h.)
  • GB 301 Global Business Enterprise (3 s.h.)

Elective Major Courses (15 semester hours):

(Students will choose 15 semester hours of Business or Global Business courses numbered 300 or higher.)

Specified Electives

(These courses may be used to satisfy general education requirements, or requirements for a minor or a second major.)

  • ECON 201 Principles of Economics I, Macroeconomics (3 s.h.)
  • ECON 202 Principles of Economics II, Microeconomics (3 s.h.)
  • MATH 107 Business Calculus (3 s.h.)
  • MATH 140 Elementary Statistics (3 s.h.)

 

Bachelor of Arts | Bachelor of Science
Business Administration | Fashion Marketing and Merchandising | Hospitality and Tourism Management | Sports Management