Fashion Marketing and Merchandising

Fashion marketing and merchandising is a broad industry that requires a strong sense of style and trends in addition to business training. Fashion merchandising is a blend of fashion sense and business expertise. Staying ahead of the fashion curve is a feat involving both art and commerce. Strategy and marketing experience are an integral part of fashion merchandising.  Students learn about industry trends, marketing, event planning and product development. Fashion merchandising students choose careers in a management role or working with major apparel manufacturers and designers. Others may choose to own and operate a boutique of their own. Students will develop an understanding of consumers’ wants and needs and knowledge of current fashion trends as well as the ability to forecast future trends.  Students will also develop an understanding of colors, patterns in fabrics and the psychology and behavior of consumers.